One of the most common questions we get asked at Dirty2Dreamy Detail is , “How much is a detail?”. The answer to this question is harder than one would think. How much a detail is can be heavily dependent on many factors. These factors include several things like: type of vehicle, current condition of vehicle, expectation of client, and length of time since the last detail. I’m going to address each one of these pieces separately.
Year, make and model of the vehicle matter at Dirty2Dreamy Detail. The reason they matter is because they are dramatically different. A smart car has quite a bit less surface area than a Toyota Sienna. Each model has different pockets, foldable seats, transforming interiors and more. There is more to it than that though. Here at Dirty2Dreamy we are not your average detailers. We offer high end services, restoration services, full interior tear out detail, paint correction and ceramic coatings. Not everyone wants a $4,000 detail. However, knowing the year, make and model help us know what services that person may or may not be interested in. The odds a Toyota Sienna owner with 4 kids wants our top end services is pretty slim,but on the other side of the spectrum a 2020 Corvette client may want full protection on all services.
Current condition of the vehicle is absolutely paramount to know before quoting a detail. Every client has their own idea in their head of what a detail includes. They also have their own idea of what dirty looks like. We detail for all walks of life and some of our clients have OCD when it comes to clean, while others don’t even notice stains because they’ve been there since they purchased the vehicle. This can get difficult when a client compares our services to a big box store like Car Toys. I assure you the level of service is dramatically different when it comes to passionate detail vs. production detail. This is why we ask several questions and even ask for photos of the vehicle. It is our goal to put you in the package that suits your wants and needs and not ours. We customize nearly every detail to ensure we are meeting the clients expectation and not just putting them in a box that they are forced to deal with the results of. It is our ultimate goal to meet the expectations that we set for the detail each and every time. There is not a one size fits all with our company because results and expectations matter!
Expectation of the client is a conversation that usually goes hand in hand with the current condition of the vehicle. Expectations can drastically change from person to person. There are folks that want a white glove style service and others that don’t. It doesn’t make sense for a professional dog walker to want ALL of the dog hair removed from a vehicle that will have 10 dogs in it the next day. On the other side, what if that rig was sold to someone who has an allergic reaction to dog hair and did not realize it until they drove the rig? That is a person who would want a full interior tear out and pet hair/dander treatment. The difference between these two levels can be staggering. The soccer mom minivan with 4 kids during sports season may not care one bit about stains. The soccer mom who just sent her last little one off to college ,but also just paid off that soccer mom van may very well want a full restoration detail. You just don’t know until you ask the right questions and listen to your client.
Finally, we talk about length of time between services. Here at Dirty2Dreamy Detail it is our main goal and focus to get you on a regular maintenance. Whether we do the maintenance or we teach you how to do it, someone has to do it. Vehicles are disgusting places. I know that sounds blunt, but it is true. Most of us sneeze, cough, eat and drink in our cars. We also do a couple other things that simply are not professional to mention, but they stink! That doesn’t even account for the times we walk on surfaces that have bacteria and then bring that back into the car. Women can relate to this very well. Guys have terrible aim when they use the bathroom. They go into a public restroom and they are walking on urine. They then bring that back into the car with them. I know this sounds gross,but imagine cleaning it on a daily basis and having people not understand how gross it can truly be. The thing about this is you cannot see bacteria. You could have nothing on the floors and the vehicle could appear clean,but if it has not been wiped down in 6 months ….. guess what !? There is bacteria in that car. It’s most heavy in the carpets, on the steering wheel, on the shifter and that nasty KEY FOB ! Yes we clean those too! I told you we are on a different level. For these reasons we have packages that are time strict. If you have not detailed your vehicle in over a year, you CANNOT purchase a Level 1 at Dirty2Dreamy. That Level 1 is an earned place.
We appreciate each and every one of our clients,but also know that not everyone is a client for us. This is exactly why our industry has industry segments that break down as Express Detail Service, Production Detail Service and High End Detail Service. One way or another we will steer you in the right direction as we are experts in our field. We represent the industry as a whole so even if you do not choose us , we want you to be happy with your detail. Check out more on our process by viewing this video.
Thanks for reading,
Jonathan Monson
Dirty2Dreamy@gmail.com
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